THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked

SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing

THERE ARE worse ways to build a database online than with bribes, especially if a site's purpose is data collection first and e-commerce second.But greasing

SURPRISES in legislation are rare. Which makes a recent event in the European Parliament quite unusual. Minutes before a debate on the distance selling

IN AN EPISODE in the second volume of "Maus," the withering account of his family's Holocaust experience, Art Spiegelman is approached by a man who tells

JUDGING BY the amount of e-mail being sent, traditional mailers and their list companies can stop preparing for the future. The future is here.The percentage

WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would

CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to "occupants" eight times a year, is venturing into a new program that targets well-off

IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown

CUSTOMER relationship management is one of the most talked-about topics today. But what constitutes CRM? How did it evolve and what promise does it hold