For List Brokers, It’s a Changing World
IT'S NO SECRET that list brokers today are overwhelmed. Their business is good, their electronic order entry systems are faulty, their clients are demanding,
IT'S NO SECRET that list brokers today are overwhelmed. Their business is good, their electronic order entry systems are faulty, their clients are demanding,
WE'VE HEARD FROM managers. We've heard from brokers. This year, DIRECT decided to invite an even more intriguing group to its annual List Roundtable:
NEED A BREAK from this year's boring presidential race? You might want to attend a couple of DM events where you can at least believe what you hear.The
THE ABILITY to create prospect models from The Reader's Digest Association Inc.'s file has opened the list up to a new set of direct marketers that now
Dun & Bradstreet debuts today its Web-enabled version of its flagship database marketing product, D&B Market Spectrum. The new product enables companies
FAMILY INCOME, occupation and level of education help determine whether someone buys a computer for home use, but culturally that's not the whole story
Consumers Union, which publishes Consumer Reports and Consumer Reports Online, and Active Research, an online market research company, have agreed to
ANYONE WHO'S HEARD the collective groan of co-workers logging on to their e-mail the first morning after a long weekend knows that electronic messages
FOR THOSE READERS who think quick turnaround on the Web ends with an automated e-mail response, take note: In this year's software review, DIRECT looks
These days, good games weave their play into product use.Look at Coca-Cola's summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top