While loyalty cards have reached critical mass, giving packaged goods marketers a long-awaited platform for highly targeted, national campaigns pegged

Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic

Pier 1 knows they're lurking out there. Scudder Kemper is well aware of them, too, as are Harley-Davidson, Del Webb, and Evanston Northwestern Healthcare.

The 2000-2001 school year could be a cram year for marketers. Proposed changes to the Elementary and Secondary Education Act (ESEA) would restrict marketing

Whether Mom's at the stove while the VCR is on pause or nuking up an afternoon snack in the kitchen at work, unpopped popcorn is a family affair: Heavy

BY NOW, e-mail subscription services are a marketing layup, but the trick is motivating customers to sign up. A promotion from the NBA's New York Knicks

Complaint alleges the online retailer misrepresented its privacy policyThe Federal Trade Commission and Toysmart.com LLC were in settlement negotiations

CATALOG SALES are expected to reach $104.3 billion this year and are forecast to jump to $142.9 billion in 2005 at a compound annual growth rate of 6.5%,

Reliant Interactive Media Corp., a Tampa, FL-based infomercial marketer, reduced by roughly half the number of telephone sales it normally loses, thanks

AFTER THE European Parliament refused to endorse the Safe Harbor agreement, citing a lack of U.S. laws to protect the privacy of personal information,