Sears, Roebuck & Co. has been sued by two consumers who allege that the firm sold their personal data to Memberworks, Inc. in violation of its own privacy

AFTER THE BIG THREE modeling variables (recency, frequency and monetary value), some analysts rank product purchase data next most important. We're not

New Lists Natural Healing Encyclopedia This file identifies more than 120,000 paid buyers of The Complete Encyclopedia of Natural Healing, published by

Not Just Skin Deep Jinny Beauty Supply Co., Chicago, is helping marketers get a handle on the ethnic beauty care market with the OTC Ethnic Beauty Supply

The Federal Trade Commission has greatly increased its efforts to protect consumer privacy with a new privacy agenda it released today. "Many consumers are troubled by the way data is captured and used," Timothy J. Muris, the chairman of the FTC said at the DMA

Back to Work Traditional brands regain the spotlight as spending rises 9.0 percent. Games are still afoot. Marketers spent an estimated $1.5 billion on

Promotion Spending Rises 8.1 Percent in 2000 as the Market Goes Iffy. Repeat after us: There is no recession. There is no recession. There is no recession. Of course, whether the U.S. economy truly is in a state of decline or is simply settling back into a period of more realistic growth is a moot…

Reaching Beyond Scanners Web mining fuels 9.0 percent rise in spending. Promotion-related research grew 9.0 percent to $1.46 billion in 2000, according

Moving Targets Supplier shakeups, brand consolidation hold growth at 3.9 percent Promotional kiosks and loyalty cards continue to be a ubiquitous presence

A communications committee was formed yesterday by the DMA List Leaders in Action Committee to help manage public relations for the industry. Considering