Search Results For: data
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Direct Marketing | Print
California Posts Two New Privacy Laws
One calls for disclosure on data use, the other concerns cell phone directories
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Direct Marketing | Print
A DMA Timeline
1917 | Direct Mail Advertising Association founded; Homer Buckley named chairman
1918 | First DMAA convention in Chicago -
Direct Marketing | Print
DIRECT Listline
NEW LISTS OfficeMax Government/Education OfficeMax is offering separate files of government and education buyers. Some 45,389 names are on the government file and 34,174 are on the schools and education list. Products sold include office supplies, …
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Online Personalization Still Lacking: Survey
Sixty-percent of respondents to a new survey offer no personalization in their e-mail or Web marketing efforts.
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Acquisition
Animal Planet Dangles Macy’s Thanksgiving Parade
Animal Planet has launched a sweepstakes touting a trip to the Macy’s Thanksgiving Day Parade. The winners also gets to meet Crocodile Hunter Steve Irwin and four investigators from Animal Planet’s Heroes programming, Animal Precinct, Animal Cops: …
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Acquisition
Top Brands Gearing Up for NBA’s China Games
Six major brands have signed as marketing partners of the NBA China Games 2004. Customers purchasing a NBA China Games Combo Meal at McDonald’s locations in China get a poster like the one above McDonald’s, Budweiser, The Coca-Cola Co., Eastman Kodak …
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Acquisition
Pizza Hut Adds Games to the Menu
Pick your partner. This month at Pizza Hut customers can play games from Patch Products before, during or after they eat. Malarky and Buzzword games will be touted on table tents at Pizza Huts’ 1,300 dine-in locations across the country. The tents …
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Acquisition
Baskin-Robbins Launches Little Cakes
Baskin-Robbins this week launches ice cream Cake Treats with cable TV and print ads and an online sweeps. The Piece of Cake sweeps lets players choose their grand prize: a personal chef, trainer, or assistant. (First prize choices are lawn service, home …
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Acquisition
StonyField Sweeps Dangles “Healthy” School Vending Machines
StonyField Farm’s has a sweepstakes underway where schools can win “healthy vending machines.” The sweeps is promoted on the lids of its yogurts and sends principals, teachers, parents, food service directors, school board members and others to …
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Acquisition
Boost Mobile Dangles Concerts for Teens
Nextel Communications targets high school students in eight markets with a rock ‘n roll sweeps for its Boost Mobile division. The Back to School Rock sweeps lets kids in Chicago, Dallas, Los Angeles, Miami, New York, Philadelphia, San Francisco and …