Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 2, 2015 Why Healthcare Marketing Needs to Catch Up Healthcare marketing may not conjure up thoughts of bold, daring campaigns— but it could. Learn why healthcare marketers need to get more innovative or risk losing marketshare. More… SPONSORED BY: Connect with 863,000+ Affluent Subscribers with Forbes…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 1, 2015 The Power of Influencers Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be targeted to very specific audiences to capture…

E-marketers can make still make small adjustments that can have a big impact before Christmas. Here's 5 ways to make your holiday marketing more merry.

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

Retailers have more tools than ever to reinvent the shopping experience. Here's three tactics to help as the holiday rush approaches.

Here are eight trends for 2016 to put your money on.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 25, 2015 5 Data-Driven Ways to Optimize Holiday Marketing Sure, your holiday marketing plan was finalized months ago. But there are still small adjustments e-tailers can make that can have a big impact before Santa makes his arrival. Here's 5 ways to make your holiday marketing…

Partnering with an influencer can be a cost effective form of high-quality content with built in distribution. It is highly measurable and can be target5ed to ver5y specific audiences to capture high-quality leads and engagement.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 24, 2015 Presenting the 2015 IM+T Award Winners!  Congratulations to the winners of Chief Marketer's 2015 Integrating Marketing + Technology Awards! IM+T celebrates brands and their partners that have embraced marketing technology solutions. Read more about…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 20, 2015 Chinese (Somehow) Attach Models to Buses for Marketing Stunts It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these…