Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 16, 2014 2015 Social Trends to Watch Look for increased personalization, more metrics and bigger spends in social media marketing for 2015. More… SPONSORED BY: CASL Mythbusters: How to Legally Send Emails to Canada December 17, 2014 @…
Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact overall business.
Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn't geared to them.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 2, 2014 Old Spaghetti Factory Gets Local With Social The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location. The personalized attention is boosting ROI and increasing customer transactions. More… SPONSORED…
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.
Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 24, 2014 Top 4 Content Marketing Trends For 2015 Learn what content marketing trends B2B marketers need to be on top of in 2015, including personalization, leveraging live events and reusability across multiple platforms. More… SPONSORED BY: The…
Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 21, 2014 What's Hot in Social Marketing Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead? More… SPONSORED BY: B2B Big Data Turn big…
Companies are no longer controlling the conversations around their brand. Instead customers are being influenced by external factors and deciding unilaterally when to interact with a company. In order to remain relevant, companies must embrace a customer-centric approach to engagement.
When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.