Online credit card seekers are both more ethnically diverse and more receptive to online offers than the general online population, according to a study from customer relationship management systems developer Cyber Dialogue, based in New York (http://www.cyberdialogue.com).
Online credit card seekers are also younger, primarily male, and more likely to carry larger balances than other segments such as online traders. Already, 9.8 million Americans have shopped for credit cards through the Internet.
In addition, nearly half of them (4.3 million) have applied for a credit card directly online, potentially reducing the cost of acquisition to online credit card issuers and more than half of those who applied on the Web (2.2 million) ultimately acquired and began actively using the credit card they obtained online.
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