T.J. Maxx, the largest off-price retailer of apparel and home fashions in the U.S., and Marshalls, a leading off-price retailer in the U.S., have named OgilvyAction to handle experiential and consumer promotions.
In a related development, Ogilvy Public Relations Worldwide was hired as the company’s public relations agency of record. The account will be based in New York.
The work will revolve around building brand awareness on both a national and regional level to communicate the value of ‘off-price’ brand name merchandise that is 20% to 60% less than department and specialty stores.
“We will be developing plans that will enable both brands to make a deeper emotional connection with our target consumer around the power of off-price shopping,” said Rebecca Leonard, associate vice president of public relations for T.J. Maxx and Marshalls, in a statement.
T.J. Maxx and Marshalls are part of The TJX Companies, which ranked 133rd in the recent Fortune 500 rankings with over $17 billion in revenues in 2006, eight businesses, and more than 2,500 stores, globally.
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