Both Nivea and Suave are putting millions of samples of their men’s products into the hands of eligible buyers.
Beiersdorf, manufacturer of Nivea for Men, will embark on a national sampling campaign just in time for NCAA March Madness.
The Q Ballers program will distribute 1 million samples of Nivea for Men Revitalizing Lotion Q10 by way of seven branded cargo vans Feb. 28 to Apr. 5.
Tour Managers (outfitted as referees) and Brand Ambassadors (outfitted as cheerleaders and basketball players) will distribute the products both on campus and via a street level guerrilla marketing campaign. Other freebies to be handed out include branded visors and inflatable seat cushions.
The company distributed samples in a campaign last fall (Nov. 13, Xtra) in train stations across the country.
In-arena advertising and signage support. Maya Marketing, Inc., Stamford, CT, handles.
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| Suave for Men |
Suave for Men yesterday began a week-long sampling program to reach millions of men at health clubs nationwide.
Members at 1,900 health clubs will have the opportunity to sample two products from the Suave for Men personal care line including Suave for Men 2 in 1 Shampoo/Conditioner and Suave for Men Refreshing Body Wash.
The promotion, handled by Promote It International, Inc., Lakewood, CO, ends Feb. 28. P-O-S materials support.
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