WHEATIES: has honored St. Louis Cardinals first baseman Albert Pujols by putting his image on a limited edition cereal box. The new 12-ounce Pujols Wheaties box will is available nationwide and marks the first activation of Wheaties’ recently-signed sponsorship agreement with Major League Baseball Properties, which makes Wheaties The Official Breakfast Cereal of MLB.
ANHEUSER-BUSCH: is launching a new Bacardi Silver flavor. The watermelon-flavored malt beverage will be in stores just in time for summer, available in six-packs of 12-ounce bottles and a 24-ounce single serve bottle. TV ads support.
GRAND CENTRAL MARKETING: sponsored a guerrilla marketing event in New York City last month to build buzz around the launch of the new series, Stacked, starring Pamela Anderson. Six models dressed as Anderson’s character Skyler Dayton patrolled the streets outside The Today Show, MTV’s TRL, the New York Stock Exchange and Macy’s Herald Square handing out 300Stacked baby T-shirts from book carts to consumers. In the show, Anderson plays a woman who is tired of her non-stop partying lifestyle and bad choices in boyfriends. Her life changes when she finds a job at a family-owned book store, Stacked Books. Stacked premieres at 8:30 p.m. ET Wednesday, April 13 on FOX.
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