SPORTS ILLUSTRATED ON CAMPUS: extends its college-campus distribution to 150 schools, up from 74, through a partnership with the National Intramural-Recreational Sports Association. The every-other-weekly magazine covers college athletics; it’ll be distributed up to 12 times per school year via campus recreation centers. A companion Web site, Sioncampus.com, launched this month.
BLACKGLAMA: the marketers of the world’s premium ranch raised mink, has signed supermodel Elle Macpherson to star in the new What Becomes A Legend Most? advertising campaign. Macpherson joins the list of other famous personalities who have starred in the campaign, including Elizabeth Taylor, Audrey Hepburn and Cher. The campaign will run in leading fashion publications this fall.
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