Grafix Corp. d/b/a Carrera Golf, Englewood, CO, will merge with Golf One Industries, Inc. Following the merger, Golf One will own approximately 86% of Carrera Golf, which will be renamed Gary Player Direct, Inc. Under the terms of the proposed merger, Carrera Golf will complete a reverse stock split and then issue new Carrera Golf common shares to the current shareholders and creditors of Golf One. The merger should be completed by March 15.
Golf One is based in Santa Maria, Calif. and employs 150 people. Golf One markets golf products, principally golf clubs bearing the Gary Player name, directly through its telemarketing, Internet, and other direct marketing channels. The company is expected to report net sales of $12 million for the fiscal year ending March 31.
Golf One has recently allocated significant resources to creating and implementing a broad-based Internet marketing strategy, including an Internet site that integrates animation, live and recorded video.
Golf One believes that its aggressive Internet strategic plan will allow it to develop a significant e-mail database of golfers worldwide. Golf One intends to create “The Gary Player VIP e-club,” offering golfers a broad array of services, and linking directly to the (http://www.garyplayerdirect.com) Web site for product information and purchases.
As part of the merger, Golf One will acquire Gary Player Golf Equipment Company, Inc., and the parties anticipate naming both Gary Player and his son, Marc Player, to the board of directors.
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