McDonald’s will sponsor Destiny’s Child’s worldwide tour next year as part of a multi-dimensional partnership with the trio.
The three, Beyoncé Knowles, Kelly Rowland and Michelle Williams, will play an integral role in McDonald’s I’m Lovin’ It branding campaign. The tour begins next spring and includes 70-plus stops throughout the 50 cities in the U.S. and the U.K., France, Germany, Spain, Japan, Australia and Brazil.
The group will also appear in new commercials and on in-restaurant materials around the world. They will work as worldwide ambassadors for World Children’s Day at the company’s annual global fundraiser benefiting Ronald McDonald House charities and other children’s causes that ends Nov. 20. Destiny’s Child will appear in a TV spot breaking in early November via DDB, Chicago. No promotion plans have been set, or agency assignments made.
“Music is a universal language that touches the lives of everyone,” said Larry Light, McDonald’s executive VP-global CMO, in a statement. “And it will continue to power our brand as we connect to our customers around the world in fresh, relevant ways. Destiny’s Child is a dazzling addition to McDonald’s.”
McDonald’s this week wraps up a similar partnership with Justin Timberlake that began in September 2003.
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