MARTECH | TECHNOLOGY

Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.

Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers.

This article discusses brand-based gamification marketing and shares three key elements brands should consider when strategizing gamification marketing.

It is clear that Millennials do not like advertising and now a new survey has found that many in this group use ad blockers on at least one device.

A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

For brands, Pay Your Selfie lets them monetize selfies in an everyday way

It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.”

Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.

Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.