Audi Uses VR for a Deep Experiential Dive into the Q5
The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.
MARTECH | TECHNOLOGY
14 Brands Show Us How to Use Instagram
Takes a few lessons from brands like Califia Farms, the Paris Opera Ballet and Staples to learn actionable tips on how to use Instagram.
3 Ways to Automatically Reduce Customer Churn
Customer churn stands in the way of growing your business. How do you battle it?
Ways Data and Martech Can Help Communications Leaders
Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy.
Marriott’s Mobile Strategy Rings up $1.7 Billion Bookings Annually
Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.
Nestlé Toll House Bakes Personalization into its Baking Web Site
Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.
Dunkin’ Pours Valentine’s Love Over Social
Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine's Day.
Why Marketers Should Put on Wearables
Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.
Who Knew Tim Tebow Could Make Guacamole?
Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.
Modern Marketing Health Check: Creating Business Alignment
Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.
