MARTECH | TECHNOLOGY

The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.

Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands.

Learn how to drive webinar registrations and attendance, deliver an engaging presentation, parse out the best qualified leads and drive on-demand viewing.

How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.

The AR market is projected to reach $117.4 billion by 2022 and Forbes tapped its Agency Council for a lineup of creative ways to use it.

Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!

Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.

Bridgette Clare, the brand’s education and engagement team lead, talks about the strategy to maximize customer service on Instagram.

Frans Mahieu, global marketing director of people strategy, at Kimberly-Clark shares its strategy to hire Millennials.

Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.