Shoppers have thousands of ways to ask for products they want. But if a marketer's website can't recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings. The fashion marketer's…
A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.
Here's 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.
Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.
Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.
Lately,
In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?
Marketers are asking legacy systems to store an ever-widening expanse of behavioral data, such as clickstream activity, intent data (opt-ins, registrations and referrals), and Web analytic information
Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their "friendships" on Facebook.
