MARTECH | NEED-TO-KNOW-NEWS

@JulieSpatola at @HubSpot outlines the top agency worries and shares solid advice on how to overcome them.

Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.

Here are three benefits to leveraging marketing technology at an event, as well as ways you can turn those wins into ongoing advocacy.

The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.

Here's five tips for using marketing automation to maximize your lead generation efforts.

CMO.com just came up with a list of the 10 best thought leaders that we can all follow and watch to see what they find important.

Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next.

Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.

Customer churn has long been a problem for cable companies. Good data management can change that channel.

This article shares how and why you need to run client progress meetings, including 7 inbound marketing activities to report on each month.