Oreo Sweepstakes: Show Us Your Dunking Moves!
The Oreo Dunk Sweepstakes plays on the long-time ritual of dunking the cookies in a glass of cold milk.
The Oreo Dunk Sweepstakes plays on the long-time ritual of dunking the cookies in a glass of cold milk.
Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.
Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.
Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine's Day.
Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.
Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.
Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.
Wondering what all the cool kids are reading? Here’s our five most popular B2B and martech stories for January...
For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.