How Coca-Cola Turned a Romanian Music Festival into a Fashion Trend
How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.
How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.
The AR market is projected to reach $117.4 billion by 2022 and Forbes tapped its Agency Council for a lineup of creative ways to use it.
Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!
Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.
Bridgette Clare, the brand’s education and engagement team lead, talks about the strategy to maximize customer service on Instagram.
Frans Mahieu, global marketing director of people strategy, at Kimberly-Clark shares its strategy to hire Millennials.
Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.
When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in.
Think the road to a B2B sale is straight and narrow? Think again.
After watching sales rise in Canada and Australia, Kellogg brought its Special K "Own It" campaign to the U.S.