* Isabella Bird
* Shop Taste at Home Product Buyers
* Time Inc. Corporate DB Health and Fitness
* Think and Lose Weight Hypnosis Buyers
* Eastbay Catalog PIP
* Quebec Loisirs French Book Club
* Sporting News
LISTS UNDER NEW MANAGEMENT
Isabella Bird
ALC Data Management now oversees the Isabella Bird catalog customer file. A total of 108,089 buyers are on file, including 58,729 buyers from the last 12 months. The average sale was $160 for women’s apparel. Millard Group Inc. was the prior list manager.
Selections: Purchase amount (ranges), average purchase, hotlines, gender, Internet buyers, product, size, state/SCF/ZIP
Price: $115/M
Sample usage: Aventura by Sportif, Barrie Pace Ltd., Boden Adult, Boston Proper, Bra Smyth, Calyx & Corolla, Crow’s Nest Trading Co., Eddie Bauer, Herrington, Monterey Bay, Norm Thompson, Peruvian Connection, Recreational Equipment, Sierra Traditions Women, Smile Train, Sundance Catalog, Victoria’s Secret, Wintersilks, Wisteria
Contact: ALC Data Management, Rob Odri (609-580-2974; [email protected])
NEW LISTS
Shop Taste at Home Product Buyers
Reiman Publications offers a list of 112,000 buyers from its new Shop Taste of Home catalog, spun off from Taste of Home magazine. The unit of sale was $33 for cookbooks, kitchen gadgets and tabletop items. Buyers’ median age and household income are 60 and $44,000.
Selections: Purchase amount (ranges), hotlines, cash/credit card buyers, gender, multibuyers, Nielsen County, product, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., Stacy Danbridge (203-532-2828; [email protected]))
Time Inc. Corporate DB Health and Fitness
This file identifies direct mail subscribers from Time Inc.’s corporate database with various health and fitness interests. These individuals are subscribers to some of 26 magazines published by Time. Additional demographic and lifestyle data from Equifax has been overlaid.
Selections: Hotlines, gender, source, category, state/SCF/ZIP
Price: $95/M
Contact: RMI Direct Marketing Inc., Sanso Ly (203-825-4614; [email protected])
Think and Lose Weight Hypnosis Buyers
This file identifies nearly 110,000 individuals seeking to lose weight through hypnosis. Those listed purchased CDs and DVDS with recorded hypnosis sessions. The unit of sale was $53. Sales were generated via infomercial.
Selections: Gender, State/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected])
NEW INSERT MEDIA
Eastbay Catalog PIP
Footlocker Inc.’s Eastbay catalog division now accepts product samples for its package insert program. Some 2.9 million packages are shipped annually to customers who spent on average $110. A maximum of eight inserts will be collated inside envelopes. Inserts must be 3 by 5 inches to 6 by 9 inches, weighing up to a quarter ounce.
Price: $80/M
Contact: Zed Marketing Group, Mike Zuckermandel (405-348-8145; [email protected])
NEW SELECTS
Quebec Loisirs French Book Club
Selects for household income, join date, paid amount and purchase affinities have become available on the Quebec Loisirs French-Canadian book club list. The file contains 196,553 names.
Additional selections: Hotlines, age, completer, hotline gender, FSA
Price: $160/M (Canadian)
Contact: Cornerstone Group of Companies, Stephen Manson-Hing (416-932-9555, ext. 415; [email protected])
SPECIALS!
Sporting News
Fundraisers and catalogers who order the Sporting News file are being offered $30/M and $25/M off the base rate, respectively. A total of 643,280 subscribers are named. Contact
Lake Group Media Inc., Paige McKiernan (914-925-2426; [email protected])
Network
