* 4Time Multibuyers from R.J. Persson
* NonProfit Technology News/Medical Technology Journal
* Moment Magazine
* AmazeRX Amazing Transformation
* Texas Children’s Hospital
* Mexico City Live
* Thomson Carswell
* People in the News
* Correction
LISTS UNDER NEW MANAGEMENT
4Time Multibuyers from R.J. Persson
Take 5 Solutions now manages this list of multibuyers for R.J. Persson Enterprises Inc. More than 2 million postal addresses and 100,000 telephone numbers and e-mail addresses are offered. Those listed have spent more than $180 in response to at least four direct mail offers. Products sold include books, general merchandise, home study and work-at-home programs. Listdata Management Services Inc. was the previous list manager.
Selections: Hotline, Age, credit card buyers, gender, state/SCF/ZIP
Sample usage: Business Group USA LLC, Dalbey Publishing, Ditech Direct Mortgage, Healthmarket Lead Marketing, National Grants Conference, Quality Entrepreneurial Service, StoresOnline, United Data Service, Ultrvend, Zaken Co.
Price: $100/M (postal file) $175/M (telemarketing/e-mail)
Contact, Take 5 Solutions, David Brill (845-533-4030; [email protected])
NonProfit Technology News/Medical Technology Journal
Progressive Media Group has tapped Statlistics to manage subscription files for two technology magazines. The larger NonProfit Technology News list contains 56,304 postal and e-mail addresses. Medical Technology Journal offers more than 34,000 postal and e-mail addresses. Direct Media Inc. was the prior list manager.
Selections: Gender, sales volume, number of employees, state/SCF/ZIP
Sample usage (NonProfit Technology News): Adaptive Planning, 4 Imprint, Adirondack Direct, Alfax Wholesale Furniture, Baudville Inc., Dallas Midwest, Fred Pryor Seminars, Great American Business, Hello Direct Inc., Kiplinger Washington Editor, MarketLab, Myron Corp., NOZA, OfficeMax, Peachtree Business Products, Reliable Corp., Sage Software, Softrek, Thayer Publishing, VWR International
Price: $135/M (postal file); $375/M (e-mail file)
Contact: Statlistics, Don Riccio (203-778-8700, ext. 131; [email protected]) — postal); Turker Hassan 203-778-8700, ext. 144 [email protected]) — e-mail)
Moment Magazine
Atlantic List Co. has been appointed manager for Moment Magazine’s list of 17,337 subscribers in North America. This title focuses on Jewish culture, politics and religion. An average subscriber has a $166,000 income. Sixty-five percent of subscribers hold graduate degrees. Direct mail is the source. Negev Direct was the prior list manager.
Selections: Gender
Sample usage: Americans for Peace Now, American Jewish Committee, Anti-Defamation League, Dorot, Jewish Foundation for the Righteous, Museum of Tolerance, National Council for Jewish Women, Oxfam, U.S. Holocaust Memorial Museum, World Jewish Congress, Commentary Magazine, The Forward, Jerusalem Post, New York Times, National Yiddish Book Center, Tara Publications, New York Jewish Week, Washington Jewish Week, Jewish Publication Society
Price: $115/M
Contact: Atlantic List Co., Chris Mayka 703-528-7482, ext. 3076; [email protected])
NEW LISTS
AmazeRX Amazing Transformation
More than 30,000 dieters who purchased AmazeRX brand meal replacement shakes are on file. Roughly three-quarters of buyers are women, typically 40 or older. The unit was sale was $65 and most paid with credit cards. Telephone numbers are available from this DRTV sourced file.
Selections: Gender, state/SCF/ZIP
Price: $110/M (base)
Contact: Impulse Media, Pam Ranalli (203-825-4652; [email protected])
Texas Children’s Hospital
Some 20,000 donors are named. An average donor is 55 with a $50,000 income. The average $22 contribution was generated by direct mail
Selections: State/SCF/ZIP
Price: $80/M
Contact: Direct Media Inc., Peggy O’Keefe (203-532-3760; [email protected])
Mexico City Live
U.S. subscribers to a Mexico City newspaper are identified on this list of 1.2 million Spanish speakers. The unit of sale is $20 per month. The sources are direct to publisher inserts distributed inside newsstand copies and Web site orders.
Selections: Age, dwelling type, income, marital status, presence of children, summarized credit score, enhancements, telephone number, state/SCF/ZIP
Price: $100/M
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected])
CANADIAN LIST NEWS
Thomson Carswell
Cornerstone Group of Companies recently became the list manager for Canadian publisher Thomson Carswell. The appointment includes databases identifying lawyers and human resources professionals; a legal directory and subscribers to various newsletters and magazines such as Canadian Employment Law Today and a book buyers list. Counts range from 958 to 57,189. Resolve Corp. previously handled these files.
Selections (depending on file): Gender, key records, number of employees, interest are, one per company, SIC code, job title/function, Lexpert Magazine subscribers, industry/organization type, practice type, FSA, province
Sample usage: SkillPath Seminars, 4 Imprint, York University, Cole & Partners, Insight Information Inc., Canadian Institute, Osgoode Hall Law School, Canadian Institute of Chartered Accountants, University of British Columbia
Price: $180/M to $495/M (Canadian)
Contact: Cornerstone Group of Companies, Richard Todd (416-932-9555, ext. 136; [email protected])
People in the News
Lynn Wallis has been promoted to account director in the list management division at Millard Group Inc. Wallis oversees catalog and publishing accounts such as Abbey Press, Astral Direct, Oriental Trading, Terry’s Village, UncommonGoods and Hallmark magazine. She has been with Millard for 10 years.
Correction
Kathleen Gaines’ e-mail address is [email protected] (Direct Listline, April 4, 2008.
Network
