LIST MANAGEMENT CHANGES
–HR Solution Journal E-Mail
Reach 84,935 subscribers to this professional publication through their computers.
Selections: Job title, employee size, industry, state/SCF/ZIP
Price: $300/M
Contact: Direct Media Inc., Bill McKay, 703-707-8682 [email protected])

NEW TO MARKET LISTS
–Atrinstic Master File
This file names 986,609 last-30-day individuals sourced from Web site registrations. Monthly, e-mail and mobile hotlines are also available.
Selections: Gender, age range, credit card, pre-paid cell phone, category, multiple responders, phone numbers, cell phone carrier, date of birth, state/SCF/ZIP
Price: $95/M
Contact: Adrea Rubin Marketing Inc.: Pat Seipp, 646-487-3777, [email protected])

Physicians Practice
Named here are 250,768 subscribers to this 10-times-a-year publication broken down by more than 28 medicinal specialty and work locations.
Selections: State/SCF/ZIP
Price: $130/M
Contact: MeritDirect, Bill Kamberis, 312-286-4461 [email protected])

Golfsmith–Women’s Catalog Buyers
During the past 12 months, 82,569 individuals sourced from direct mail bought gold-related supplies. About one-third of them are female.
Selections: $100+ buyers, $150+ buyers, $50+ buyers, $75+ buyers, gender, multiple buyers, state/SCF/ZIP
Price: $111/M
Contact: American List Counsel, Raymond Tognella 914-524-5271, [email protected])

MEET THE BROKER
–Meet Heather Maylander
This week, Meet the Broker features Heather Maylander talking about the challenges nonprofits face with multichannel marketing and a new generation of donors. For more, click here (directmag.com/meet_the_broker/0226-heather-maylander).

* Inside Wall Street
* Forbes.com Postal
* Kovels E-Newsletter Subscribers
* Working Software MacIntosh
* Nutrition Action Healthletter Dog and Cat Owners
* Catholicism Rocks
* Buy and Build Credit Catalog Shoppers
* Shop-Mor TV Buyers
* Classifieds

LISTS UNDER NEW MANAGEMENT

Inside Wall Street
The investor relations firm Harrison, Elliot & Brown LLC has tapped MetaResponse Group to oversee a list of 343,093 subscribers to its free newsletter Inside Wall Street. Subscribers include investors and stockbrokers. Direct mail and the Internet are the sources. Media Mart was the prior list manager.
Selections: Gender, state/SCF/ZIP
Price: $150/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])

NEW LISTS

Forbes.com Postal
Forbes plans to introduce a new Forbes.com Postal file to its list portfolio. This file consisting of 303,742 subscribers who use the Forbes.com Web site will become available on March 15. Forbes already offers more than two-dozen other lists.
Selections: Age, lifestyle
Price: $160/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])

Kovels E-Newsletter Subscribers
Individuals who opted in at Kovels.com to receive offers related to antiques and collecting are named on this list of e-mail newsletter subscribers. A total of 357,968 individuals are named, including 178,984 subscribers from the last 12 months. Most are 49 to 65 with a $75,000 household income.
Selections: Hotlines, gender, paid, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Sherry Flint (603-924-9262, ext. 2426; [email protected])

Working Software MacIntosh
Mac computer software buyers are identified on a list from Working Software Inc. Almost 125,000 buyers from the last 12 months are on file. The average direct mail sale was $175.
Selections: Quarterly hotline, age, gender, home/business address, multibuyer, state/SCF/ZIP
Price: $100/M
Contact: Direct Network Inc., Guy Pastore (732-821-7090; [email protected])

Nutrition Action Healthletter Dog and Cat Owners
The Center for Science in the Public Interest has released a list of pet owners who subscribe to its Nutrition Action Healthletter. Separate segments are offered for 82,388 dog owners and 67,346 cat owners. These pet lovers are typically 55 to 70. More than half live in households with incomes over $50,000. Seventy percent are married and 79% are homeowners. Direct mail is the source.
Price: $100/M
Contact: RMI Direct Marketing Inc., Ed Bocknik (203-825-4633; [email protected])

Catholicism Rocks
Roman Catholic consumers who purchased various genres of music on CDs or cassettes are included on this file. The count for the last 12 months is 313,094. The source is 89% direct mail.
Selections: Quarterly hotline, age, income, presence of children, dwelling type, gender, enhancements, state/SCF/ZIP
Price: $85/M
Contact: Trinity Direct, Bob Stein (973-283-3600; [email protected])

Buy and Build Credit Catalog Shoppers
Consumers who received a credit card and a $500 line of credit from a catalog are named. Some 463,155 buyers from the last 12 months are listed. This file includes individuals for whom this is their first credit card. Direct mail is the source.
Selections: Hotlines, age, income, gender, homeowner, state/SCF/ZIP
Price: $85/M (last-12-month buyers)
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected])

Shop-Mor TV Buyers
Names for more than 2.3 million general merchandise buyers have been assembled, including a separate Canadian segment. An average buyer is 40 with a $60,000 median income. Orders averaging $55 were generated from DRTV, 80% paid with credit cards. Telephone numbers are available for half the file.
Selections: Product categories, hotlines, cash/credit buyers, demographic, gender, presence of children, state/SCF/ZIP
Price: $85/M (U.S. buyers); $120/M (Canadian buyers)
Contact: Sound Beach Marketing Partners LLC, Terry Hudock (203-698-0708; [email protected])

CLASSIFIEDS

Classifieds
Insert Media Supervisor

Pasadena direct response agency specializing in fundraising for humanitarian non-profits seeks Insert Media Supervisor to oversee all space and insert media placement and buys including statement stuffers, newspaper and magazine advertising, FSI’s and polybag programs. Must have 5-10 years of print and insert media advertising experience in a supervisory role. Must have a strong background in direct response marketing, clearly demonstrated skill in rate negotiation, and ability to communicate in a fast-paced environment. Excellent analytical and organizational skills required. Please email resume and cover letter to [email protected]).