* Auto Shoppers
* On the Way Prenatal Database
* Purity Products/Health Canadian Buyers
* Reader’s Digest Affinity Interests
* Galaxy Canadian Cash Advance Responders
* Natural Cures Canadian Newsletter Subscribers
* CIS Acquires List Division From World Marketing
* Introducing David Kanter of AccuList Inc.
NEW LISTS
Auto Shoppers
Names and postal addresses for more than 1.9 million consumers reportedly looking to purchase or lease vehicles are included in this database. It’s sourced from online surveys, e-mail and Web sites.
Selections: Gender, plan type, phone numbers, make, year, state/SCF/ZIP
Price: $100/M
Contact: VentureDirect Worldwide, John Serrano (212-655-5135 [email protected])
On the Way Prenatal Database
Some 525,000 expectant mothers’ names from the last 12 months have been assembled. Thirty-six percent are expecting their first child. The data comes from Internet lifestyle surveys.
Selections: Hotlines, due date by month, trimester, age, income, ethnicity, experienced/first time mothers, state/SCF/ZIP
Price: $115/M
Contact: Beach List Direct, Patrick Kagan (615-356-1100, ext. 7310; [email protected])
CANADIAN LIST NEWS
Purity Products/Health Canadian Buyers
Lake Group Media Inc. has assumed management of a list of 95,156 Canadian customers from Purity Products. These individuals spent an average of $100 for vitamins, dietary supplements, books and other products in the health category. The largest counts are available for Ontario, followed by Alberta and British Columbia. Millard Group Inc. was the prior list manager.
Sample usage: American Lung Association, Hosiery Corp. of America, Lombardi Publishing Corp., Reader’s Digest Canada
Selections: Hotlines, purchase amount (ranges), multibuyers, gender, province
Price: $145/M
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected])
Reader’s Digest Affinity Interests
List segments for seven affinity interests have become available from Reader’s Digest in Canada. These include the new Reader’s Digest Cooking file, which names 226,156 English- and 66,254 French-speaking consumers. Other segments are available for do-it-yourselfers; gardening; history and culture; outdoor and travel, home; and for religion and inspirational.
Selections: Age, income, change of address, new-to-file, paid, gender, FSA, province
Price: $155/M (Canadian)
Contact: Cornerstone Group of Companies, Maria Hyponen (416-932-9555, ext. 429; [email protected])
Galaxy Canadian Cash Advance Responders
One million Canadians who responded to cash advance offers are available, including 700,000 names from the last 12 months. These individuals responded to offers included with other promotions. Direct mail and the Internet are the sources.
Selections: Monthly hotline, phone numbers, age, income, credit card, interest, recency, geography
Price: $150/M
Contact: Lighthouse List Co., Mark Traverso (800-684-2180, ext. 209; [email protected])
Natural Cures Canadian Newsletter Subscribers
Nature Cures Inc. has introduced a list of 23,292 Canadians who subscribed to a monthly health newsletter. Subscriptions cost $10 per month.
Selections: Quarterly hotline, gender, province
Price: $135/M
Contact: Macromark Inc., Cathy Gilmore (845-230-6300, ext. 305; [email protected])
IN THE NEWS
CIS Acquires List Division From World Marketing
By Jim Emerson
Compact Information Systems (CIS) has acquired the list services division of World Marketing Inc., a direct marketing services agency owned by executives of the Omaha World Herald Co. Terms have not been disclosed.
World Marketing’s director of list services, Chris Slauter and the list services staff in Dallas have joined CIS.
The two companies have formed a strategic alliance and CIS will continue to provide list services for World Marketing’s direct marketing services clients.
“We will work closely with World Marketing as a team to deliver complete list and mailing needs,” said Slauter in a statement.
Redmond, WA-based CIS offers an array of services for direct marketing, including data processing and mailing lists.
CIS maintains a consumer database with nearly 100 million names and demographic data. It’s A-List division offers compiled resident/occupant lists accessible online.
CIS also houses and serves as a data reseller for Equifax’s Totalsource consumer database, which contains information for 110 million households with dozens of selections, including income. CIS sources business data from Dun & Bradstreet.
MEET THE BROKER
Introducing David Kanter of AccuList Inc.
This week, Meet the Broker features David Kanter, who’s been doing list brokerage work for a quarter of a century. “I’m the oldest broker on the West Coast,” Kanter says. To learn why he believes list brokers need to stop clinging to old ideas, click here (directmag.com/meet_the_broker/kanter).
Network
