* Acoustic Guitar/Strings Magazine
* Bradford Exchange Check Buyers
* Rock House Method
* Su Casa
* PXI, Test and Technology Opt-in E-mail
* Avela Lifestyle Product Buyers
* Donors to Good Causes — United Kingdom
* AT&T Statement Insert Program
LISTS UNDER NEW MANAGEMENT
Acoustic Guitar/Strings Magazine
String Letter Publishing has appointed Statistics to manage the Acoustic Guitar and Strings Magazine lists. The larger publication Acoustic Guitar has 46,903 subscribers. Strings Magazine has 11,750. Rubin Response Management Inc. previously managed these files.
Selections: Gender, state/SCF/ZIP
Sample usage: Blues Revue, Carvin Corp., Music Stand, Musician’s Friend, Vintage Guitar Inc. (Acoustic Guitar); Johnson String Instrument, Music Stand, Woodwind and Brasswind (Strings Magazine)
Price: $100/M
Contact: Statlistics, Paul Cabiati at 203-778-8700, ext. 137 or [email protected]
NEW LISTS
Bradford Exchange Check Buyers
A total of 675,139 customers are identified on the Bradford Exchange Check Buyers file. The direct response unit of sale was $23. This file will become available for shipping starting on June 16. It cannot be released for telemarketing, check or collectibles offers.
Selections: Hotlines, gender, multibuyers, single buyers, state/SCF/ZIP
Price: $90/M
Contact: Belardi/Ostroy ALC LLC, Caroline Gensone at 212-381-1741 or [email protected]
Rock House Method
More than 27,000 music instructional product buyers are named on the Rock House Method list. An additional 1,600 Canadian buyers and nearly 5,000 other international buyers are available. Each person listed has purchased a Rock House product and owns a musical instrument. These individuals include beginners (55%), intermediate players (25%) and advanced players (20%). Products sold include books and DVDs. The sources include various Web sites and retailers.
Selections: Gender, state/SCF/ZIP
Price: $95/M (U.S. buyers); $150/M (Canadian and international buyers)
Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
Su Casa
Hacienda Press LLC now offers the Su Casa magazine list. Some 10,000 active subscribers are named on this file. An additional 6,000 former subscribers are available. This quarterly publication focuses on the architecture, culture and living in the Southwest. About 70% of subscribers are women. The source is direct-to-publisher.
Selections: Gender, state/SCF/ZIP
Price: $100/M (active subscribers)
Contact: Fasano and Associates, Mariam Damaryan at 818-728-9030, ext. 122 or [email protected]
PXI, Test and Technology Opt-in E-mail
OpenSystems Publishing has 9,000 records available on the PXI, Test and Technology Opt-in E-mail list. These are subscribers to PXI, Test and Technology magazine who also receive the PXI E-Letter. Those listed work for the military or the communications, industrial automation, process control, automotive or other industries.
Selections: None offered
Price: $250/M
Contact: Rubin Response Management Services Inc., Lauren Thorp at 847-619-9800, ext. 180 or [email protected]
Avela Lifestyle Product Buyers
Nearly 110,000 buyers from 2005 and 53,788 buyers from February are named on the Avela Lifestyle Product Buyers postal and telemarketing file. The unit of sale ranged from $30 to $120 for a men’s potency product. Women made more than one-third of the purchases. Space ads and the Internet are the sources.
Selections: Gender, state/SCF/ZIP
Price: $110/M (postal file); $250/M (telemarketing file)
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
Donors to Good Causes — United Kingdom
Direct mail contributors to one or more nonprofit organizations are identified on the Donors to Good Causes — United Kingdom list. The last-six-month count is 70,349. This file includes donors who gave money in order to enter a contest.
Selections: Gender, geography
Price: Roughly $186/M (U.S)
Contact: J.R. Direct Response International Inc., Tracy Gibson at 604-940-0277, ext. 137 or [email protected]
NEW INSERT MEDIA
AT&T Statement Insert Program
Roughly 2.9 million statements are mailed annually for AT&T Consumer Lease Services. This mature audience is comprised of longstanding AT&T customers. Many have continued leases for more than 20 years. One insert per statement will be accepted. Inserts should be between 3-1/2 to 5 inches and 4 by 6-1/2 inches, weighing up to .25 ounce. Inquiries for overweight inserts will be considered.
Price: $61/M
Contact: AM/Direct, Jeff Savastano at 603-924-9262, ext. 2361 or [email protected]
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