* Columbia House DVD
* Golf Magazine Affluent Subscribers
* Office Depot Small Business Owners
* HR Executives from Recourse Communications
* Industrial Embedded Systems Opt-in E-mail
* Safety Buyers and HR Buyers
* TCI’s President James Thulin Sentenced 3 Years in Prison
* People in the News
* Crosstown Traders Properties
* Smithsonian
LISTS UNDER NEW MANAGEMENT
Columbia House DVD
Specialists Marketing Services Inc. has been appointed to manage the Columbia House DVD continuity buyers list properties, effective May 3. Columbia House has more than 4 million active buyers from the DVD and TV on DVD clubs. The updated master file will offer hundreds of selections, including some changes, when new data cards are issued next month. Sources include direct mail, telemarketing and the Internet. Specialists Marketing also manages the BMG music club properties, which like Columbia House are part of BMG Columbia House. ALC Data Management had this Columbia House account since May 2004.
Contact: Specialists Marketing Services Inc., Karen Isenberg at 201-865-5800, ext. 2212 or [email protected]
NEW LISTS
Golf Magazine Affluent Subscribers
Golf Magazine’s affluent edition reaches 339,341 active subscribers. Claritas’ Prizm demographic cluster profiles were used to identify the wealthiest subscribers. These individuals’ average household income is $202,252. More than 55,000 e-mail addresses are available.
Selections: state/SCF/ZIP
Price: $105/M (postal file): $225/M (e-mail file)
Contact: Millard Group Inc., Byron Taylor at 603-924-9262, ext. 2580 or [email protected]
Office Depot Small Business Owners
More than 300,000 buyers are named on the Office Depot’s small business owners file. It’s comprised of companies with 20 or fewer employees. The unit of sale was $145. The source is direct mail and the Internet.
Selections: SIC code, gender, product, job title, number of employees, sales volume, max per company/site, business/home address, mail order buyers, online buyers, multibuyers, multichannel buyers, state/county/SCF/ZIP
Price: $112/M (last-12-month buyers)
Contact: Walter Karl Inc., Melinda Rivera at 845-732-7088 or [email protected] and Kim McNeill at 845-732-7082 or [email protected]
HR Executives from Recourse Communications
Human resources executives’ postal and e-mail addresses are being offered by Recourse Communications Inc. Roughly 330,000 postal and 123,000 records are available. These include individuals who subscribe to various newsletters and magazines and seminar attendees.
Selections: Business address, gender, job title, max per company, number of employees, sales volume, telephone numbers, SIC code, state/SCF/ZIP
Price: $140/M (postal file); $300/M (e-mail file)
Contact: Direct Media Inc., Julie Salles at 203-532-2492 or [email protected]
Industrial Embedded Systems Opt-in E-mail
OpenSystems Publishing LLC offers 10,000 records on the Industrial Embedded Systems Opt-in E-mail file. This is a list of subscribers to Industrial Embedded magazine who are also subscribers to the Embedded E-Letter.
Selections: None offered
Price: $250/M (includes transmission fee)
Contact: Rubin Response Management Services Inc., Lauren Thorp at 847-619-9800, ext. 180 or [email protected]
NEW SELECTS
Safety Buyers and HR Buyers
The Training Network now offers three additional segments on the Safety Buyers and HR Buyers file. New segments identify human resources buyers, women- and small business decision makers. A total of 137,125 safety training products buyers and previewers are available. The average sale was $100.
Additional selections: Product purchased, SIC code, one per company, telephone numbers, recency, state/SCF/ZIP
Price: $150/M (postal file); $200/M (telemarketing file)
Contact: Edith Roman Associates Inc., Michael Costantino at 800-223-2194 or [email protected]
IN THE NEWS
TCI’s President James Thulin Sentenced 3 Years in Prison
By Larry Riggs
(Direct Newsline) James Thulin, president of list management/brokerage TCI Direct, was sentenced Tuesday to three years in California state prison for assault and burglary in a case that has lasted nearly two years, said Jane Robison, spokeswoman for the Los Angeles County district attorney’s office.
Thulin began serving his sentence immediately, said Robison. Direct Newsline was unable to reach Thulin’s attorney Michael Artan at deadline.
What will happen to TCI remains unclear.
In March, Thulin pleaded no contest to one count of assault and one count of burglary in a case that dates back to the summer of 2004 (Direct Newsline, March 8).
According to a felony complaint requesting an arrest warrant, Thulin attempted to murder Andrew Solmessen on July 17, 2004. In addition, Thulin committed “assault by means likely to produce great bodily injury” and “aggravated mayhem” against Solmessen, the July 29 complaint alleged (Direct Newsline, Sept. 28, 2004). The complaint also states that Thulin committed first-degree burglary by entering “an inhabited dwelling house and trailer coach…occupied by John Peter Cherpas with the intent to commit larceny.”
With the March plea, all other charges against Thulin were dropped, said Robison.
People in the News
Debra Goldstein has been promoted to senior vice president of the LH Management Division at Leon Henry Inc. Goldstein has been with the firm since 1991.
SPECIALS!
Crosstown Traders Properties
Selections are half price through June 30 for new tests of files within the Crosstown Traders list group. These include the Arizona Mail Order master file with 1.2 million names, Lew Magram and Old Pueblo Traders, to name a few. Contact: Mokrynskidirect, Tony Troiano at 201-487-8181, ext. 632 or [email protected]
Smithsonian
A $10/M discount off the base rate is available for the Smithsonian magazine and enhanced files for fundraising offers.The magazine has nearly 1.4 million active subscribers. Contact Lake Group Media Inc., Belkys Reyes at 914-925-2406 or [email protected]
Network
