* Stash DVD Magazine Opt-in E-mail
* Google Money Making Trials
* Stopsmoking180.com
* ZoomInfo
* Edmund Scientific PIP
* Gayborhood
* MAG to Spearhead Insert Media Campaign
* People in the News
LISTS UNDER NEW MANAGEMENT
Stash DVD Magazine Opt-in E-mail
Stash Media Inc. has appointed Direct Effect Media Services Inc. to manage a list with 5,294 Stash DVD Magazine subscribers’ e-mail addresses. This file targets designers, animators and motion graphics professionals who work in such industries as advertising and film production. Internet registration and newsletter subscriptions are the sources. Kroll Direct Marketing Inc. was the prior list manager.
Selections: None
Price: $1,800 (entire file)
Contact: Direct Effect Media Services Inc., Bernard Ryan at 760-943-9103 or [email protected]
NEW LISTS
Google Money Making Trials
Roughly 300,000 individuals are named on the Google Money Making Trials file. These individuals paid $2 on a credit card for trial kit of a service called Click Builder. Those who opt to continue pay $50 monthly for access to thousands of products, online training and a custom Web site. E-mail addresses and telephone numbers are available.
Selections: Weekly hotline, homeowner/renter, income, age, marital status, presence/age of children, mail order buyer, credit cardholder, gender, length of residence, buyers, state/SCF/ZIP
Price: $95/M (postal file)
Contact: Interactive Marketing Solutions, Dave Ruelas at 845-624-1155 or [email protected] and Chris Meehan at 845-624-1155 or [email protected]
Stopsmoking180.com
A total of 24,034 consumers are available on the Stopsmoking180.com postal list. These individuals purchased nicotine patches online or requested information about them within the last 30 days. E-mail addresses are available. Sixty percent are men.
Selections: Hotlines, telephone numbers, state/SCF/ZIP
Price: $110/M
Contact: Wild West Inc., Rick Losee at 803-366-0231 or [email protected]
NEW COMPILED LISTS
ZoomInfo
Zoom Information Inc. has released a list that identifies more than 9.6 million U.S. and 1 million Canadian business professionals. The ZoomInfo search engine compiles this data from corporate Web sites, press releases, electronic news services, filings with the Securities and Exchange Commission and other online sources. Computers use artificial intelligence algorithms to analyze Web site content and extract information, with no human intervention.
Selections: Job title/function, SIC code, business/industry, number of employees, sales volume, recency, one per site, domain, province, state/SCF/ZIP
Price: $110/M (postal file); $120/M (Canadian file); $135/M (telemarketing file)
Contact: Walter Karl Midwest, Nikki Domanus at 847-619-9800, ext. 16 or [email protected] (temporary e-mail)
NEW INSERT MEDIA
Edmund Scientific PIP
Edmund Scientific has started a package insert program. Some 10,000 packages are shipped monthly, except for November and December when 25,000 packages are shipped. Inserts can be up to 6 by 6 inches, weighing up to one-quarter ounce.
Price: $60/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
COOPERATIVE DATABASES
Gayborhood
A total of 51,544 e-mail addresses are available from the Gayborhood cooperative database. These are individuals who registered at gay Web sites as Aqueerius.com, DragQueenNation.com, and JustCircuit.com. Mostly men have registered.
Selections: None
Price: $100/M
Contact: Lighthouse List Co., Mark Traverso at 954-489-3008 or [email protected]
IN THE NEWS
MAG to Spearhead Insert Media Campaign
Media Advisors Group (MAG), Brewster, NY, has been named the agency of record for Elephant Group to manage a $17 million advertising budget designated primarily for insert media. Elephant Group provides marketing services for firms such as Dish Network, Sprint, Liberty Home Protection, Hanover Direct and Staples.
People in the News
Morris Wohl has been named national sales manager at Focus USA. He was formerly with Mercer Services Corp.
Lisa Moore has rejoined Direct Media Inc. as vice president of strategic partnerships and alliances. Moore recently served as director of new business at I-Behavior.
Network
