* Drive Magazine
* Redan Fun to Learn Master File
* Triad Media’s Real Estate Toolkit
* Business Funding Opportunity Buyers
* Fathers of Our Lady of Mercy Donors
* Music and Video Direct Response Buyers
* Hispanics and Sports
* Flat Rate Offered for infoUSA Databases
* People in the News
LISTS UNDER NEW MANAGEMENT
Drive Magazine
Drive Media LLC has appointed Kroll Direct Marketing to manage the Drive magazine list. Nearly 40,000 active subscribers are available. This magazine covers automotive shows and events. Sources include direct mail, the Internet and event registrations. This file was formerly managed in-house.
Selections: Telephone numbers, business addresses, gender, state/SCF/ZIP
Price: $90/M
Contact: Kroll Direct Marketing Inc., Alyson Cimler at 609-275-2900, ext. 101 or [email protected]
NEW LISTS
Redan Fun to Learn Master File
Redan Publishing Inc. recently introduced a combined list of subscribers to five children’s magazines. The Redan Fun to Learn Master File contains 175,735 names. This list includes subscribers to Arthur Magazine, Disney Princess, Disney and Me, Preschool Playroom and Sparkle World magazines. Direct mail is the source. No telemarketing is allowed.
Selections: Gender, source, state/SCF/ZIP
Price: $95/M
Contact: ALC Data Management, Nichole Iorio at 609-580-2789 or [email protected]
Triad Media’s Real Estate Toolkit
Entrepreneurs and investors are named on Triad Media’s Real Estate Toolkit list. Nearly 20,000 quarterly hotline postal and e-mail addresses are available. These consumers purchased an information kit. The source is the Internet.
Selections: Telephone numbers, gender, state/SCF/ZIP
Price: $110/M (quarterly postal hotline); $165/M (e-mail addresses)
Contact: Names and Addresses Inc., Sara Bryan at 815-354-7272 or [email protected]
Business Funding Opportunity Buyers
More then 56,000 names, including 24,844 generated in January are available on the business Funding Opportunity Buyers postal and telemarketing file. Those listed pay a $30 monthly fee on a credit card to maintain Web site memberships to receive information about government grants and loans, including financing from the federal Small Business Administration.
Selections: Gender, state/SCF/ZIP
Price: $110/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Dave Boyd at 845-230-6300, ext. 327 or [email protected]
Fathers of Our Lady of Mercy Donors
A list of 21,253 last-24-month contributors to the Fathers of Our Lady of Mercy community of friars has been introduced. An additional 71,692 recently lapsed donors are available. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $85/M (last-24-month donors)
Contact: Trinity Direct LLC, Joy Jacobs at 973-283-3600 or [email protected]
Music and Video Direct Response Buyers
Individuals who purchased music or movie-related products have been assembled on the Music and Video Direct Response Buyers master file. These 354,063 individuals spent $50 on average. A typical customer is 34 with a $45,000 income. The sources are direct response TV, radio and the Internet.
Selections: Monthly hotline, gender, presence of credit card, product type, state/SCF/ZIP
Price: $85/M
Contact: Carney Direct Marketing Inc., Jim Kellough at 800-240-3349, ext. 316 or [email protected] and Maureen Digan 866-761-5971 or [email protected]
Hispanics and Sports
More than 1.2 million individuals who are sports participants or spectators are named on the Hispanics and Sports list. Their median age is 25; median income $26,000. This file includes 775,829 households with children. This file is comprised of census data overlaid with demographics and transactional data, including retail, online, direct response TV and other mail order data.
Selections: Presence of children, watch sports on TV, gender, age, income, homeowners, Internet connected, travelers, book buyers, bankcard holders, sports interest, electronic product buyers, gift buyers, hotlines, retail shoppers, state/SCF/ZIP
Price: $55/M
Contact: Focus USA, Lori Collins at 603-635-1842 or [email protected]
IN THE NEWS
Flat Rate Offered for infoUSA Databases
InfoUSA has introduced DatabaseAmerica.com, a Web site for list brokers and resellers offering online access to infoUSA’s databases for a flat rate. A $50,000 minimum annual commitment is required. Some 13 million business and 200 million consumer records are available. These self-service databases contain fewer features and will be updated less frequently than infoUSA’s premium databases. For more information contact Shannon Slobotski at 866-632-1898 or [email protected]
People in the News
Jody Smith has been promoted to senior sales executive at Mokrynskidirect. She joined the firm in 2003.
Network
