* Hawaii Magazine
* Sales Tip of the Week Opt-in E-mail
* Club Cruise Travelers
* Hotel Design Magazine
* QuoteEngine
* Ehlert Snowmobile Enthusiasts
* Response America Espanol
* Allegiance to the Cause
* Classified
LISTS UNDER NEW MANAGEMENT
Hawaii Magazine
Pacific Basin Communications recently hired ALC Data Management to oversee the Hawaii Magazine file. A total of 57,430 names are available, including 34,793 active subscribers. This title targets mainlanders who frequently travel to Hawaii. An average subscriber is 54 with an $81,100 household income. Bow Tie List Management formerly handled this list.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Price: $105/M
Contact: ALC Data Management, Lisa Donzella at 914-524-5263 or [email protected] and Bruce Kimmel at 914-524-5249 or [email protected]
NEW LISTS
Sales Tip of the Week Opt-in E-mail
Slife Sales Training Inc. has introduced a list of 55,000 e-mail addresses of subscribers to Sales Tip of the Week, an e-mail newsletter. The file targets salespeople.
Selections: None
Price: $4,500 (entire file)
Contact: Direct Effect Media Services Inc., Bernard Ryan at 760-943-9103 or [email protected]
Club Cruise Travelers
Club Cruise Inc. has assembled 31,063 names on the Club Cruise Travelers. Postal and e-mail addresses are available. These men (30%) and women (70%) joined this agency’s online travel club to receive offers. On average they are 45 with a $75,000 household income.
Selections: State/SCF/ZIP
Price: $95/M
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk at 913-686-2220 or [email protected]
Hotel Design Magazine
Questex Media Group Inc. has released a list of 11,207 active subscribers to its new magazine Hotel Design. Some 4,004 e-mail addresses are available as well. Subscribers include owners, presidents, CEO and partners in design and architectural firms, hotels and resorts.
Selections: Number of employees, telephone numbers, job title/function, business/industry type, state/SCF/ZIP
Price: $125/M (postal file); $425/M (e-mail file)
Contact: Kroll Direct Marketing Inc., Ilene Schwartz at 216-371-1667 or [email protected] and Gwen Coryell at 609-275-2900, ext. 118 or [email protected]
QuoteEngine
More than 2.1 million individuals who registered at quoteengine.com in the last 12 months are named on this file. The Web site offers consumers information about credit scores; in addition to collecting detailed information from loan applications. Sixty percent of these individuals are women.
Selections: Gender, age, household income, home value, state/SCF/ZIP
Price: $95/M (last-12-month names)
Contact: Fasano and Associates, Larry Shoobs at 818-728-9030, ext. 104 or [email protected]
Ehlert Snowmobile Enthusiasts
Ehlert Publishing Group Inc. combines the names of subscribers to Snow Week and Snow Goer magazines in the Ehlert Snowmobile Enthusiasts master file. Some 190,000 controlled circulation and 47,847 active paid subscribers are named.
Selections: Recency, renewals, gender, state/SCF/ZIP
Price: $95/M (paid subscribers); $90/M (controlled circulation)
Contact: Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or [email protected]
Response America Espanol
Five million Hispanic consumers are named on the Response America Espanol list, including 3 million from the last 12 months. Those listed responded to direct mail, telemarketing or online offers.
Selections: Weekly/monthly hotlines, Internet sold, vacations, magazine subscribers, auto warranties, DRTV, space ads, direct mail, telemarketing, sweepstakes, telephone numbers, age, income, credit card, interest, recency, state/SCF/ZIP
Price: $80/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or [email protected]
Allegiance to the Cause
The average donor identified on the Allegiance to the Cause list is 50 years old with a $65,000 income. A total of 222,918 names are on file. Roughly 50% are republicans and 40% are democrats. Direct response TV spots and direct mail are the sources.
Selections: Monthly hotline, income, homeowner/renter, gender, product, state/SCF/ZIP
Price: $90/M
Contact: Offers in the Mail, Tony Monaco at 877-624-5478 or [email protected]
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
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