For the third quarter ended Sept. 30, wedding services firm The Knot Inc. reported net revenues of $10.7 million, up from net revenues of $9.7 million in the same period of 2003.
The gain reflects a 44% increase in online advertising in both local and national markets, according to the New York-based company. Publishing and other revenues for the period were up 18% primarily reflecting growth in national advertising pages for the 2004 Fall/Winter issue of The Knot Weddings magazine as well as growth of advertising programs in The Knot’s local wedding magazines, published in 18 major U.S. markets.
Member activity on The Knot increased in the third quarter with 112 million average monthly page views versus 87 million average monthly page views in the year earlier quarter. Over 70% of traffic on TheKnot.com is direct without a referring URL. As of Sept. 30, The Knot’s cumulative membership was over 5.4 million compared to the approximately 4.4 million in 2003.
For the first nine months of 2004, The Knot reported net revenues of $31.3 million, and net income of $1.1 million, compared to net revenues of $28.5 million and net income of $778,000 in 2003.
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