The marketing agency Ketchum has launched a new service for integrating online and wireless media promotions called Ketchum Personalized Media to provide marketing services for online blogs, “podcasting” of audio files, search engine optimization and mobile marketing targeting cell phones.
“With Ketchum Personalized Media organizations can reach individuals with the right message at the right time in the right format,” said Paul Rand, a Ketchum partner and Chicago managing director, in a prepared statement.
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