From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment
Strategies to drive sales and marketing alignment in your organization.
Profiles & Campaigns
Beyond Efficiency: How to Scale an In-House Agency for Maximum Impact
Tips to help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently.
5 Marketing Measurements to Evaluate and Sharpen B2B Brand Messaging
Five measurements for B2B marketers to understand how well your message reaches your audiences, and how likely it is to keep them engaged.
Creating Unity Between Brands and Agencies Through Feedback loops and Radical Candor
How agencies and clients can improve relations through establishing strong feedback loops and building a collaborative culture.
The Illusion of Brand vs. Demand Marketing
How can marketers ensure they can elevate brand discussions to the top the agenda in C-suite or Boardroom agenda? The answer, writes our columnist, lies in quantifying and monetizing brand.
How to Elevate B2B Buyer Personas Through Strategic Survey Insights
Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.
On De-stigmatizing Mental Health Issues and De-Stressing Women at Work
The trifecta of stress, stigmas and safety concerns are the most critical workplace issues impacting women’s careers, according to a Deloitte report. This column examines that disconnect.
Partnership and Affiliate Marketing Programs: 5 Ways to Evaluate Performance
Five key areas to look at when evaluating the performance of your partnership and affiliate programs.
How to Evaluate GenAI Tools: Considerations for Marketers
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.
REPORT: How B2B Thought Leadership Influences Out-of-Market Buyers
Edelman and LinkedIn created a report on the impact of B2B thought leadership on out-of-market buyers. We spoke to Joe Kingsbury, Edelman's Global Chair of Edelman Business Marketing, about its key takeaways.
