HSN Picks Kirshenbaum Bond To Build Brand

The Home Shopping Network, St. Petersburg, FL, selected kirshenbaum bond & partners, New York, to handle its brand strategy and such online and offline communications as advertising, design, public relations, promotions, and event marketing.

Founded in 1987, kirshenbaum bond & partners has billings in excess of $410 million. Its client base includes Columbia TriStar Television Group, Coca-Cola, and Tommy Hilfiger, among others.