Apparel manufacturer ands marketer GUESS? Inc., based in Los Angeles, has tapped InterWorld Corp.’s commerce exchange system to power its upcoming virtual retail superstore.
The new GUESS? site will be rolled out over the next year. The first includes the launch of the company’s new commerce-enabled store. The second will enable specialty retailers to enter purchases over the Internet for replenishment merchandise, replacing a 1-800 number. This business-to-business site will be fully integrated with the company’s back-end order processing systems.
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