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| Dan Henson |
General Electric has named Dan Henson as chief marketing officer. The post took effect Jan. 24. He replaces Beth Comstock, who was promoted to president of NBC Universal Digital Media and Marketing Development.
Henson, 44, will focus on customer satisfaction and enhancing the capabilities of GE’s more than 45,000 sales and marketing professionals. He will be responsible for driving sales and marketing, sales force effectiveness, enterprise accounts, strategic marketing, advertising, branding and communications.
His responsibilities also include cross-business marketing and enhancing sales initiatives. Henson has been with GE for 18 years, most recently as chief commercial officer for GE Commercial Finance.
He will report directly to GE Chairman and CEO Jeff Immelt.
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