Fasano and Associates, Los Angeles has been awarded management of the two Warner Bros. Files.
The 135,200 12-month catalog buyers file identifies individuals who purchased adult and children’s apparel and accessories that feature Warner Bros. cartoon characters and personalities. The price for this list is $75 per thousand names.
The 970,820-name 12-month retail buyers file identifies people who purchased items at Studio Stores. The cost is $70 per thousand.
“Based on our success with other retail files, we know that…when properly selected, [they] will work for direct mail offers,” says Susan Gilbert, president of Fasano and Associates’ List Management Division. “[We] will be working closely with brokers and mailers…to ensure their success.”
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