Euro RSCG Worldwide has combined all of 11 agencies, including several direct response units, into two new corporate entities.
One of the new units, Euro RSCG MVBMS Partners will have billings of $2.4 billion. The other, Euro RSCG Taham Partners, will bill $1.9 billion.
Now included under the Euro RSCG MVBMS Partners banner is Euro RSCG Devon Direct, formerly Devon Euro RSCG. The DR agency, which has estimated billings of $258.8 million, will open an office in Chicago, and have a greater presence in New York, according to CEO and founder Ron Greene.
Euro RSCG Tyee MCM, a DRTV agency that projects billings of $150 million this year (compared with $143 million in 2001), will be part of Euro TSCG Tatham Partners. It will open a unit in New York. The agency now has offices in San Diego and Portland, and a presence in Chicago.
Euro RSCG Circle, which provides a variety of interactive and traditional direct marketing services, will also fall under the wing of Euro TSCG Tatham Partners. It is based in Salt Lake City.
Euro RSCG MVBMS Partners will be based in New York. Euro RSCG Tatham Partners will be headquartered in Chicago.
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