Online personal finance company E*Trade Group Inc., Menlo Park, CA, has formed an exclusive marketing agreement with Seattle-based Amazon.com to create a co-branded bookstore on the Destination E*Trade Web site (http://www.etrade.com).
Recently launched, the bookstore offers E*Trade customers, members and visitors the top-selling books in personal finance and online investing at reduced prices. “The inclusion of Amazon.com’s co-branded bookstore strengthens our core brand promise and presents another compelling reason to visit our site,” said Jerry Gramaglia, chief marketing officer of E*Trade, in a statement.
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