Epic Advertising (www.EpicAdvertising.com), the New York-based online performance marketing company, has appointed Marc Porcelli to the position of Vice President, Advertising Sales. Porcelli will be based in the company’s Toronto, Ontario offices.
In his position at Epic Advertising, Porcelli is responsible for overseeing advertiser sales efforts and forging key strategic partnerships for CPA-focused, North American advertisers of all sizes. He will manage the retention of key accounts as well as the development of new advertising relationships.
Prior to joining Epic Advertising, Mr. Porcelli served as Chief Marketing Officer for Singlesnet, a leading online dating site. During his tenure at Singlesnet, Mr. Porcelli was responsible for defining and executing the company’s marketing strategy, as well as leading online customer acquisition. Under his direction, Singlesnet became a leader in market share, a position they still hold. He also instituted an internal affiliate program, and closed several strategic multi-million dollar contracts with high-profile web properties. Prior to SinglesNet, Mr. Porcelli was the Director of Toronto Advertising Sales for AzoogleAds, now a division of Epic Advertising.
Mr. Porcelli holds a Bachelor of Science degree in Criminal Justice from the American InterContinental University as well as several post-graduate certificates.
“We are incredibly excited at Marc’s return to the team,” said Brett Lofgren, Senior Vice President of Global Advertising Sales. “We have experienced accelerated business growth in the face of broader economic challenges, and it sends a positive signal to the industry about our company’s strength that we were able to attract someone of his caliber back to the company. Marc brings to us a tremendous track record, deep industry expertise across a wide variety of marketing disciplines and a solid reputation. He will be critical to our group’s success and in continuing the company’s impressive growth pattern. “
About Epic Advertising:
Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning and a targeted, worldwide reach.
A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.
Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.
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