DoubleClick Inc. will acquire Performics, a search engine and Web affiliate marketing services firm, for more than $58 million.
The New York-based online advertising services firm said it plans to combine the technology Performics uses with its own to better track the performance of online ads.
The addition of Performics raises DoubleClick’s operating expenses by nearly $9 million.
DoubleClick Inc. will acquire Performics, a search engine and Web affiliate marketing services firm, for more than $58 million.
The New York-based online advertising services firm said it plans to combine the technology Performics uses with its own to better track the performance of online ads.
The addition of Performics raises DoubleClick’s operating expenses by nearly $9 million.
Network
