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Brands on Fire: Ally Financial CMO on Marketing Shifts During COVID-19
We chat with Ally Financial CMO Andrea Brimmer about the brand's COVID relief offerings and how it's reshaping its marketing strategy.
We chat with Ally Financial CMO Andrea Brimmer about the brand's COVID relief offerings and how it's reshaping its marketing strategy.
How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.
Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.
How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.
Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.
New and overlooked social media features for B2B marketers to consider.
Media brands are engaging Gen Z audiences during COVID-19 with talent-led social campaigns and messaging.
Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.
Be direct, build trust, provide details: tips for crafting a communications plan for reopening your business
Online spirits community Flaviar and WhistlePig whiskey create an interactive, virtual blending experience.