CLUBS & CONTINUITY
Webstakes Two years ago, Steven Krein launched Webstakes with a simple idea. Marketers needed a way to get surfers to touch down on their page, and Krein's
Consumer Marketing
PromoXchange Debuts: A Cyberspace Tool for Marketers
This month PROMO Magazine introduces a first-of-its-kind electronic system that enables brand marketers and their agencies to plan and execute marketing
No Gain, Some Pain
Food and drug retailer American Stores Co. posted lower second-quarter profits versus last year as aggressive promotional spending against to supermarket
Why 2K?
Ask yourself: After it's over, what are you going to have to remember it by besides the Y2K debacle?Corporate premium buyers are asking themselves that
Pokemon Phenomenon
Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what's
Making History
Amazingly, 1998 was a major milestone for two driving forces: it was NAS-CAR's 50th anniversary and Goodyear's 100th anniversary. With all the hoopla
Road Calls
To encourage AT&T customers to take advantage of the company's Local Toll Service plan (for in-state long distance), AT&T launched a direct-mail campaign
Finding the Prize
Finding a premium wasn't such a big deal 10 years ago. You handed your parameters to the manufacturers' premium sourcing departments, they knew how to
New Products
That's a Wrap CapBanners can transform a cap simply by applying a banner across the front of an existing cap. The banners from Sales Ahead!, Irvine, CA,
Agencies: Who’s News
Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet's backbone are
