Dialing up Youth
Mervyn's California paired with Sprint FonPromotions and Sam Goody music stores to grab the cool, teenaged, skateboard crowd in a back-to-school promo.In
Consumer Marketing
Pepsi Targets Aussie Twentysomethings
SYDNEY - Pepsi has hit the streets with a marketing campaign backed by a multi-million dollar budget to increase the brand's growth from 5 to 11 percent
Blues Redo
Kraft Foods is expanding the "I want the blues!" contest it ran for blue box macaroni & cheese last year. The fourth-quarter promo boosted Kraft's market
November 1, 1998
Kraft Consolidates
Kraft Foods, Glenview, IL, named six promotion agencies for ethnic promos. The food giant spent several months reviewing shops to consolidate from 30
We’re Going to Disney World!
What we see, of course, is the finished product, the catchy headline of the press release or the inviting ad that says: Sears Offers Adventure of the
People: Marketing Services
Julie Webb named account manager at Madison International Sales, Stamford, CT.Christopher Donnelly named president and partner at Mill House McCabe, Salem,
How Fast is Too Fast?
When PROMO published the top 10 fastest-growing promotion agencies in the June issue, at first we thought there was a typo.According to the promo 100,
Oh, Baby
Mack Jenks spent a little time with his calculator before settling on the prize package for Gerber Rewards. The baby food leader wanted to "give away
Racing the Moon . . . Pie
Moon Pie, an official marketing partner of NASCAR's 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary
