Cultured Repeaters
County Line Cheese, Waukesha,WI, will reward frequent users with points redeemable for such rewards as a free movie and theme park tickets, free Blockbuster
Consumer Marketing
Pillow Talk, and More
BEVERLY HILLS How do you run a promotion for Playboy TV that will reach people who don't watch and may not approve of the network's shows? Very carefully,
Sony Turns Up Volume on Max TV
With one flex of its media-buying muscle, Sony Corp. partners with Turner Broadcasting System for a fourth-quarter campaign that pitches its high-end
E-Mail’s Marketing Magic
All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That's why, as Yoyodyne vp marketing Jerry
The Power of Pink
ATLANTA Cartoon Network will launch its latest new show with a 180 m.p.h. promotion. To herald the coming of the network's fourth original series, The
Sports Cyberstore
The Store at ESPN.com, New York, has begun offering ESPN-branded gifts and merchandise never before offered, including league- and team-licensed goods.
Riding a Rage
KFC is trying on the halo of a phenomenon. The restaurant chain partnered with Nintendo of America for the $25 million launch of Pokemon, a videogame
In Knots
Though substantial by general packaged goods standards, Dr Pepper's $140 million ad budget hardly forms a large enough sling for the Plano, TX, company
You Had to Be There; Now It Can Be Told
Swirling rain showers and freakish thunderstorms had wreaked havoc on the Windy City for the past several days. But at precisely 8:27 p.m. on October
Deal Makers
David Palmer named to the new position of vp of marketing of Columbia TriStar TV Children's Programming. Palmer had been vp of marketing for MGM's Consumer
