FOOD
Chex Quest/USA Even the hardened promotion pros who served as World PRO Award judges scratched their heads in wonder over how Ralston Purina could afford
Consumer Marketing
Ai Quiero!
Taco Bell capitalizes on Dinky fever this holiday season with plush dogs that speak when you squeeze them. Four different dogs wear accessories and say
Agency Moves
Ken Bostrom and Tony Tomassini named creative directors at Davidson Marketing, Inc., Chicago. Also at the agency, Kelly Arquette named account supervisor,
December 1, 1998
People: Agency Moves
Frankel reorganizes into two units, with Jim Mack named ceo of the Frankel core-business segment and Dave Triddle named ceo of New Ventures. Founder Bud
Is There Life After Promotion?
Victor Imbimbo. Rick Burton. Joel Cohen. Do these names ring a bell? They're all former promotion executives who have "graduated" from the business and
Listening to Katherine
Our client of two years, Expressions From Hallmark, wanted to use its Barbie license with Mattel to help Wal-Mart Stores highlight Barbie products and
Reel Deals
Killing Mrs. Tingle (Miramax) Anticipated Release Date: Second Quarter 1999Starring: Helen Mirren, Katie Holmes, Marisa Coughlan, Liz Stauber, Vivica
More Animorphs!
KFC, Pizza Hut and Taco Bell will begin receiving exclusive advertising, promotional, and premium usage rights to publicize Animorphs, a hot children's
On the Net
The College Report PROMO Magazine's first Internet College session, held last month at PROMO Expo '98 in Chicago's, produced so many fascinating and useful
