Bud Bowl Moves Online
Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new
Consumer Marketing
Coming in next month’s PROMO
Marketing All-Stars Who are the promotion marketers that had the biggest impact on the business world in 1998? Find out next month when promo profiles
A Book and a Diet Coke
When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers
Give Israelis What They Want: Free Stuff
Israelis love receiving presents, worship the word "free," and long for the exhilarating feeling of knowing that we've won something others haven't. We
Timing is Everything
Imagine knowing that while you are building up that credit card tally at your favorite mall this Christmas season, the whole high-interest-bearing load
CONSUMER DURABLES
Dance & Levi's/Israel Levi's had never had a problem marketing its jeans to Israeli consumers, young or old. To Israelis, the Levi's name represents the
Hunting for Human Resources
Pardon us while we plagiarize ourselves: "It's incredible, but even promotion's biggest agencies typically do not have a human resources department dedicated
ALCOHOLIC BEVERAGES
It's a Man's Thing/England Worthington Bitter's beer market share had seen significant growth since 1990 in the United Kingdom, largely due to increased
Who’s News
Einson Freeman's Makeover Einson Freeman has moved to new headquarters, and is relaunching its brand with a new corporate identity. It's still in Paramus,
Make That To Go
Craig Rydin started with dessert first. Now he's working on the soup course.Campbell Soup Co. tapped the president of Godiva Chocolatier to head its newest
