Big, Second head
NIKE IS GIVING ITS TROUPE OF ATHLETES A WORKOUT IN J.C. PENNEY STORES.Penney wasn't spending Nike's co-op marketing money fast enough, so Nikewent to
Consumer Marketing
NEW AND NOTEWORTHY TOOLS
Spiegel is my co-pilotRetailers can piggyback on United Airlines' Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It's the first Momentum
Bounced
SOMETIMES, THE CRANBERRIES GO STALE.Ocean Spray is readying yet another round of new products and will boostmarketing spending as it scrambles to regain
You May Not Be a Winner
As early as this month, the U.S. Senate will consider a bill regulatingdirect-mail sweepstakes. The Deceptive Mail Prevention and Enforcement Act(S-335),
Upstart Lighthouse Buys U.K. Shops
Wall Street deals for marketing services companies are taking on a newdimension. "Category killers," most notably Snyder Communications, areemerging as
July 1, 1999
Rent Control
Home-video marketing folks traditionally have had one thing on their minds: sales. Promotional programs were designed to drive sales to rental outlets
Breaking Down Barriers
As architects construct a major addition to Flair House this year to prepare Flair Communications Agency for the future, they will inevitably break down
Mother, May I?
Marketers targeting kids online have until April 21, 2000, to set up parental consent procedures under the Children's Online Privacy Protection Act that
Spicing Up Debt Collection
Debt collectors have a tough job. On any given day, they get enough threats to make a small country go to war. Over the years, we've tried to create programs
