Wish Lists
Funny that both keynote speakers at this year's Star Power in Hollywoodspent more time bemoaning the promotional opportunities that slipped awaythan the
Consumer Marketing
Media
This is what the media world has come to: A magazine company and a TVnetwork launch an annual extreme sports tournament because the signatureextreme sports
AGENCY MOVES PEOPLE JULY 1999
Kathryn Goodrich named vp-account director at Simon Marketing, Inc., LosAngeles.Laura Lisjak named account supervisor at Davidson Marketing, Inc., Chicago.Also
Do As We Say, Not (Always) As We Do
IN THE LATE 1980s, GIANT PROMOTION FIRMS FROM ENGLAND STALKED the earth,making the marketing scene a different world from today. Companies such asFKB,
Procter’s Gamble
When a major retail chain invited Procter & Gamble's Jim Bechtold to visitits top execs, there were about 10 men in the room - and one woman. Theywanted
Acquisitions
ROAD SHOWSVenue operator/event promoter SFX Entertainment, Inc., New York City, willacquire 50 percent of A.H. Enterprises Inc., a leading urban musicpromoter.
Get With the Program
Packaged goods manufacturers have known for years that a small number ofbuyers account for most of their sales. But "they never really paidattention to
Who Are These Kids?
A definitive study of Generation Y kids says they're different from GenX-ers, and hardly scary.The shootings at Columbine High School, and the copycat
Mind Noggling
EastWest Creative found that the old adage about putting yourself in theconsumer's shoes holds true - even if they are only a sizethree-and-a-half, with
Who’s Really Behind Those FosterGrants?
REBUILDING A BRAND TAKES FOCUS, PERSEverance, and the right mix of old andnew. We're contemporizing FosterGrant through "inside-out marketing,"merchandising,
