Ha-Lo, Sammy: Supplier’s sports shop signs Chicago slugger.
David Brenner doesn't know if the advertising that Ha-Lo Industries runs in Major League Baseball dugouts planted a subliminal message in Sammy Sosa's
Consumer Marketing
Mix `n match sampling
Cosmetics sampling just got 12 times better. Arcade Marketing, New York City, developed a sampling pack that holds up to 12 different formulas in peel-open
What’s Wrong With This Picture?: Internet Prank didn’t come from Mars.
The stunt is old-hat by now: An e-mail chain letter posing as "market research" promises money, software, or free products to those who pass it on (September
DREAM WEAVERS – Sega’s strategy in launching Dreamcast was simple
It may not have been pretty, but Daniel Aquilar's dive into a vat of mashed potatos paid off handsomely.The 21-year-old traveled to Mann's Chinese Theater
Grow up, Already!
It's time for consumer marketers to wake up to the 50-plus market, the growth segment of the new millennium. Some facts and some tips.In the marketing
The last straw
Remember Coke's Magic Can fiasco in the late '80s, when consumers accidentally drank the special weighted liquid in winning cans? PopStraw Co. has got
UNLIMITED CONSOLIDATION
Norwood Promotional Products, Inc., Austin, TX, stayed in acquisition mode with an agreement to purchase supplier Advertising Unlimited from R.L. Polk
BUY RATINGS
So much for independent research. In separate deals announced this month, Dutch media giant VNU NV acquired Nielsen Media Research, while London-based
Shagged Again: Austin Powers’ latest mission is to infiltrate schools.
New Line Cinema apparently didn't exhaust all tie-in possibilities with the prodigious marketing campaign that accompanied the theatrical release of Austin
Shaking the Tree
When we set out to help launch Lipton's Sun Spree Flavored Tea in the U.S., we had one existing creative element with which to work. Introducing the tea
